Martin Atkins (of Pigface, Public Image Ltd.) x ONCE VV
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Martin Atkins is the definition of entrepreneurial activity in cultural arts endeavors.
His three decades in the music business spans across genres, borders and industries. Having experience in nearly every aspect of record production and promotion has given Martin a unique perspective not only on where the music industry is currently, but where it is going in the future.
After playing drums in a variety of English bands, Martin joined Johnny Rotten’s Public Image Limited in 1979. His first contribution to the band was cowriting and performing on the song “Bad Baby” for the revered Metal Box LP. In 1990, while on tour with Ministry, he formed his own band, Pigface. He also worked with Nine Inch Nails, performing on the Grammy award winning “Wish” and appearing in the “Head like a Hole” video.
Martin began working on the business side of music in 1988 when he formed Invisible Records and then Mattress Factory Studios in 1996. Over two decades Invisible has released over 350 albums and has had placements spanning from the original Miami Vice to Showtime’s Queer as Folk to Robert Altman’s The Company.
Atkins wrote his book Tour:Smart in 2007 and has since spoken around the world at major industry conferences, recognized universities, and nonprofit organizations.
Atkins currently teaches at Millikin University in Decatur, IL and acts as the Music Business Program Coordinator, leading courses on Touring, Advanced Entrepreneurship, Artist and Event Management, and Online Marketing.
About ONCE Virtual Venue:
“We call ourselves independent, but what we are is interdependent. Performance is art. Art soothes and nurtures us. It makes us happy.” ONCE VV will work hard to add a warmth and hospitality to the livestream by evoking the hominess and cozy hospitality they are known for and will continue to keep the ONCE name tied to diverse and quality programming as they frontier the wild west of an online “virtual venue”.
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